Will bikini-clad swimsuit models make airline passengers pay attention to in-flight safety instructions? Air New Zealand certainly hopes so.
On Tuesday, the Kiwi carrier released their latest in-flight safety video, entitled "Safety in Paradise" on YouTube. The video's a joint venture between the airline and Sports Illustrated Magazine, which is releasing its 50th edition of its swimsuit edition.
Clocking in at just over four minutes, the video features the regular list of safety protocols such as turning off electronics before take off, how to fasten your seatbelt, what to do during loss of cabin pressure but replaces standard cabin crew members with Sports Illustrated models Christie Brinkley, Jessica Gomes, Chrissy Teigen, Hannah Davis and Ariel Meredith.
The video's a departure from the standard aircraft setting but manages to capture the basics of in-flight safety one way or the other, while highlighting the beauty of the Cook Islands, the location where Air New Zealand shot the film. What it isn't a departure from is the airline's recent streak of quirky videos.
But Air New Zealand has also taken its videos to new heights after it released a behind-the-scenes teaser last week. It's also earned its share of critics, some which are calling the airline sexist for using swimsuit models. You can watch the teaser video below:
Deborah Russell, a lecturer and feminist commentator at New Zealand’s Massey University denounced the video.